Popular White Hat Link-Building Techniques That Always Get You Results

 

How often did you try different SEO strategies to discover the ones that really work for a brand or industry? Well, the only constant in the SERP landscape is "change," and if you want to thrive amidst the evolving consumer demands and dynamic search engine algorithms, link building is one of the most reliable ways to increase your brand’s credibility. While there are numerous ways to build backlinks, the ethical white hat link-building tactics only work in the long run. Wondering what are the tried and tested white hat link-building techniques used by Pittsburgh SEO experts? Here’s a comprehensive guide to help you get started!

 

#1 Guest Blogging

Whether you want to improve outreach over a targeted demography with local SEO in Pittsburgh, or you want leads from a global audience with a national SEO firm, guest blogging is a highly effective way to build quality links from trusted and high-authority websites. All you need to do is write informative and valuable content for other reputed industries in your niche, with a link to your own site within the article or in the author bio. When you do guest blogging correctly, it doesn’t just help you to acquire valuable links; it also aids you to establish your brand credibility effortlessly.

 

#2 Broken Link Building

This is a goldmine that SEO companies in Pittsburgh use as a whitespace. So, broken link building involves finding broken or outdated links on other websites and suggesting your content as your replacement. It is a win-win situation because you aid webmasters in fixing their broken links, and in return, they provide you with a new link to your content.

 

#3 Skyscraper Technique

After thorough SEO site auditing, the skyscraper technique involves finding high-quality content in your niche and creating even better and more comprehensive content on the same topic. Afterwards, you can reach out to websites linked to the original content and offer them your improved version. What this technique does is, it helps you to build new links and positions you as an industry expert.

 

4. Resource Link Building

Creating valuable resources such as infographics, eBooks, or industry reports can attract links naturally. When other websites in your niche find your resources useful, they are more likely to link to them. Promote these resources and make them shareable to increase their chances of being linked to.

 

5. Internal Linking

Internal linking is often overlooked but plays a crucial role in enhancing your website's SEO. By linking relevant pages within your website, you can improve user experience and distribute authority throughout your site, and this encourages search engines to index your content more effectively and boosts your rankings.

 

6. HARO (Help a Reporter Out)

HARO is a platform that connects journalists and bloggers with expert sources for their stories. By regularly responding to relevant HARO queries and getting featured in authoritative publications, you can secure high-quality backlinks from news and industry websites. 

Looking for local SEO solutions or SEO firms to help you with white hat link-building strategies? Contact the experts at Fido SEO today for SEO services in Pittsburgh, PA!