A Comprehensive Guide on How to Drive Traffic in Google Discover

Google is known for rolling out updates that no one would think about. The search engine giant is known for its innovative ideas to enrich the user experience, but the dynamism of Google is a nightmare for SEO professionals. Coping with algorithm changes, creating omnichannel content for different platforms, and staying atop Google’s SERPs is no cakewalk. However, with a free SEO site audit and a little help from SEO experts in Pittsburgh, the process can become relatively easy. Today, we are going to talk about Google’s query less search product, Google Discover which was launched in 2018. Delve in to find out how you can drive traffic in Google Discover. 

Introduction to GD

Google Discover allowed content to appear automatically without the user entering a query. If users are logged in to Google on their respective devices, a personalized list of articles and other content located under the Google Search bar appears. Although Discover is currently only available for users on mobile devices, Google appears to be testing a desktop version as well. If this version is rolled out, it could transform the SEO industry and significantly influence the SEO landscape and the flow of Google’s organic traffic. 

Source: https://blog.google/products/search/introducing-google-discover/

 

Understanding Google Discover

If you want to drive traffic in Google Discover with the aid of a Pittsburgh SEO company, you must first understand its core elements:

 

• Content Recommendations: Google Discover provides users with personalized content recommendations based on their search history and interests. These recommendations appear on the Google app's home screen and the mobile browser's Discover feed. Your goal is to have your content featured in these recommendations.

•  Visual Appeal: Visual elements, such as high-quality images and engaging thumbnails, are crucial in Google Discover, so content with visually appealing assets is more likely to be featured. Ensure that your images are relevant to the content and of high resolution.

 

• User Engagement: Google measures user engagement with content through various signals, such as click-through rates and dwell time. Engaging content that keeps users on your page longer is more likely to be recommended in Discover.

 

Driving Traffic with Google Discover

If you want to drive traffic in Google Discover, here are some tips from the national SEO experts:

 

• GD users access the platform on their mobile devices, so ensure your website is mobile-friendly. Google prioritizes mobile-optimized content, so opt for Pittsburgh SEO services for a responsive and mobile-friendly design that makes your content eligible for Discover. 

 

• Create evergreen content that remains valuable and relevant over time because high-quality content is displayed by Google Discover to users who share similar interests. 

 

• Visual elements are key in attracting users to Google Discover. Use eye-catching images, videos, and graphics to enhance the appeal of your content, and ensure that your visuals are relevant to the topic and are of high resolution.

 

• Google Discover relies heavily on structured data in the form of schema markup. By implementing schema markup, you can provide more context to your content, making it easier for Google to understand and recommend to users.

 

Need more help with local search engine optimization services or want aid with Google Discover SEO from a B2B SEO agency? Drop us a line at Fido SEO today!

Popular White Hat Link-Building Techniques That Always Get You Results

 

How often did you try different SEO strategies to discover the ones that really work for a brand or industry? Well, the only constant in the SERP landscape is "change," and if you want to thrive amidst the evolving consumer demands and dynamic search engine algorithms, link building is one of the most reliable ways to increase your brand’s credibility. While there are numerous ways to build backlinks, the ethical white hat link-building tactics only work in the long run. Wondering what are the tried and tested white hat link-building techniques used by Pittsburgh SEO experts? Here’s a comprehensive guide to help you get started!

 

#1 Guest Blogging

Whether you want to improve outreach over a targeted demography with local SEO in Pittsburgh, or you want leads from a global audience with a national SEO firm, guest blogging is a highly effective way to build quality links from trusted and high-authority websites. All you need to do is write informative and valuable content for other reputed industries in your niche, with a link to your own site within the article or in the author bio. When you do guest blogging correctly, it doesn’t just help you to acquire valuable links; it also aids you to establish your brand credibility effortlessly.

 

#2 Broken Link Building

This is a goldmine that SEO companies in Pittsburgh use as a whitespace. So, broken link building involves finding broken or outdated links on other websites and suggesting your content as your replacement. It is a win-win situation because you aid webmasters in fixing their broken links, and in return, they provide you with a new link to your content.

 

#3 Skyscraper Technique

After thorough SEO site auditing, the skyscraper technique involves finding high-quality content in your niche and creating even better and more comprehensive content on the same topic. Afterwards, you can reach out to websites linked to the original content and offer them your improved version. What this technique does is, it helps you to build new links and positions you as an industry expert.

 

4. Resource Link Building

Creating valuable resources such as infographics, eBooks, or industry reports can attract links naturally. When other websites in your niche find your resources useful, they are more likely to link to them. Promote these resources and make them shareable to increase their chances of being linked to.

 

5. Internal Linking

Internal linking is often overlooked but plays a crucial role in enhancing your website's SEO. By linking relevant pages within your website, you can improve user experience and distribute authority throughout your site, and this encourages search engines to index your content more effectively and boosts your rankings.

 

6. HARO (Help a Reporter Out)

HARO is a platform that connects journalists and bloggers with expert sources for their stories. By regularly responding to relevant HARO queries and getting featured in authoritative publications, you can secure high-quality backlinks from news and industry websites. 

Looking for local SEO solutions or SEO firms to help you with white hat link-building strategies? Contact the experts at Fido SEO today for SEO services in Pittsburgh, PA!