Imagine
yourself in an enormous library filled with countless books on different
aisles. Every book represents a website, and you have a unique story to tell.
The catch? There are millions of other storytellers vying for the attention of
the librarian, who happens to be a search engine like Google, Yahoo, or Bing.
How
do you ensure that your story, your website, or your brand stands out on the
crowded shelves of the internet library? That’s where the magic of SEO comes
in. Whether you want amplified local reach with local
search engine optimization services, or you want to
reach a global audience with national
SEO experts, SEO is more straightforward than what you perceive
it. In fact, it’s just three steps. So, without further ado, let’s explore what
these three steps are and how they can help you rank better on SERPs.
#1
Research more about User Intent
Search
engines prioritize websites that cater accurately, effectively, and swiftly to
user demands. For instance, if you have a bakery in Pittsburgh, you can opt
for Pittsburgh
SEO services to optimize your content onsite to attract
better foot traffic from your targeted demographic. Switch to keyword research
with keyword research tools with vast databases for things people search about
different topics.
All
you need to do is brainstorm a common word that defines your industry and enter
it into the tool. Find keywords with high search intent and note them down if
you think they are relevant to your business. For instance, if you have a
bakery, “Starbucks coffee” or “coffee ice cream businesses” aren’t relevant to
your business as they are a coffee chain or an ice cream parlor. However, “how
to bake a croissant” or “cheesecake shops near me” are potential topics to
target as they relate to your industry and can attract customers looking for
your offerings.
#2
Give Search engines what they want
If
you want to give search engines what they want, the key is curating the
user-centric content that searchers are looking for. If you create content
around what people are searching for, there’s a sound chance that they might
open your website and make a purchase. Cover everything your users want to know
and showcase your experience or expertise with informative blogs, product
descriptions, or guest posting.
#3
Prove to Google that Your Content Deserves to Rank
Even
Google has said that links for other websites are crucial ranking factors.
Google identifies backlinks as votes that help to handpick which page on a
topic deserves to rank at the top. Therefore, as any B2C or B2B SEO
agency would do, try to add more backlinks and internal
links with evergreen content to rank higher in search results.
It’s
a wrap!
Endless
tasks to complete, new technical terms, dynamic algorithms, and worst of all
new trends- SEO might seem frustrating for you, but for SEO
experts in Pittsburgh, SEO might feel like a cakewalk. What starts as
a free SEO site audit, proceeds to a vivid optimization roadmap, tracking
metrics and analytics and finding out what works best for your target audience.
Searching for a Pittsburgh SEO company to
help you improve your website’s ranking? Contact the experts at Fido SEO today!
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