Google Ranking Demystified: 3 Quick and Accurate Ways to Track Your Performance

 

Did you know for ranking web pages, Google’s search engine algorithm considers around 200 ranking factors? Source: https://www.demandsage.com/seo-statistics/

 

Most people try different ways to find out where they are ranking and what’s affecting their rank on SERPs. While some try Googling their keyword, others try to track their performance with different web metrics. Let us tell you: never do that because it won’t be accurate. Why? Because Google personalizes search results by aspects like your device, location, and language. Even when you are using an incognito or private tab, it doesn’t completely solve the problem. The solution? Well, yes, an SEO site auditing can help. However, if you are starting from scratch, Pittsburgh SEO experts recommend these 3 quick and accurate ways to check Google Rankings.

 

1.      Google Search Console: The Official Tool

Whether you are a seasoned professional or brand new to the world of SEO, Google search console can be an excellent way to make the most out of your website efforts. From monitoring your visibility in the search results to understanding how Google is really reading your site, the Search Console tool offers an invaluable array of benefits to understand what’s working for your site and what’s not.

 

The official tool from Google, allows you to analyse and monitor your website’s search traffic and organic visibility, so you can gain insights into keyword performance, top performing pages and access a whole host of useful tools.

 

2.      Third-Party Rank Tracking Tools

While Google Search Console offers valuable insights, using third-party rank tracking tools can provide a more comprehensive view of your website's performance. Some popular tools in this category include SEMrush, Ahrefs, and Moz. Many rank-tracking tools allow you to track your competitor's rankings as well and this information can be invaluable for understanding your competitive landscape.

 

3.      SEO Browser Extensions

If you don’t want to make mistakes while implementing your SEO strategies, SEO browser extensions can come in handy to fix any problems along the way. For one. You can use the META SEO Inspector that allows you to analyse the meta information on the webpages, find hiccups, and suggestions for fixing them. The tool covers meta tags, Open Graph Tags, canonicals, hreflang, structured data and more. Similarly, there are other tools like TextOptimizer, Keyword Surfer and SEO Minion that help you to check on-page SEO data and check pages for aspects such as broken links.

 

The Bottom Line

Always remember that Google is constantly adjusting search results, so there’s always some sort of volatility to the rankings. If you are ranking on the top with local SEO solutions, you might flicker between, say, positions #3 and #4. However, if you are outside the top 10 search results, the flickering can be more volatile. For instance, you can also jump from #45 to #32 overnight. This calls for the need for SEO services in Pittsburgh, PA.   

Don’t want this to happen and want to rank well on SERPs? Reach out to an SEO company in Pittsburgh to help you with the process. Whether you want the aid of a national SEO firm or an agency for local SEO in Pittsburgh, you can always rely on Fido SEO.

A Layman’s Guide to SEO: Curating a Beginner’s SEO Handbook

 

Imagine yourself in an enormous library filled with countless books on different aisles. Every book represents a website, and you have a unique story to tell. The catch? There are millions of other storytellers vying for the attention of the librarian, who happens to be a search engine like Google, Yahoo, or Bing.

 

How do you ensure that your story, your website, or your brand stands out on the crowded shelves of the internet library? That’s where the magic of SEO comes in. Whether you want amplified local reach with local search engine optimization services, or you want to reach a global audience with national SEO experts, SEO is more straightforward than what you perceive it. In fact, it’s just three steps. So, without further ado, let’s explore what these three steps are and how they can help you rank better on SERPs.

 

#1 Research more about User Intent

Search engines prioritize websites that cater accurately, effectively, and swiftly to user demands. For instance, if you have a bakery in Pittsburgh, you can opt for Pittsburgh SEO services to optimize your content onsite to attract better foot traffic from your targeted demographic. Switch to keyword research with keyword research tools with vast databases for things people search about different topics.

 

All you need to do is brainstorm a common word that defines your industry and enter it into the tool. Find keywords with high search intent and note them down if you think they are relevant to your business. For instance, if you have a bakery, “Starbucks coffee” or “coffee ice cream businesses” aren’t relevant to your business as they are a coffee chain or an ice cream parlor. However, “how to bake a croissant” or “cheesecake shops near me” are potential topics to target as they relate to your industry and can attract customers looking for your offerings.

 

#2 Give Search engines what they want

If you want to give search engines what they want, the key is curating the user-centric content that searchers are looking for. If you create content around what people are searching for, there’s a sound chance that they might open your website and make a purchase. Cover everything your users want to know and showcase your experience or expertise with informative blogs, product descriptions, or guest posting.

 

#3 Prove to Google that Your Content Deserves to Rank

Even Google has said that links for other websites are crucial ranking factors. Google identifies backlinks as votes that help to handpick which page on a topic deserves to rank at the top. Therefore, as any B2C or B2B SEO agency would do, try to add more backlinks and internal links with evergreen content to rank higher in search results. 

 

It’s a wrap! 

Endless tasks to complete, new technical terms, dynamic algorithms, and worst of all new trends- SEO might seem frustrating for you, but for SEO experts in Pittsburgh, SEO might feel like a cakewalk. What starts as a free SEO site audit, proceeds to a vivid optimization roadmap, tracking metrics and analytics and finding out what works best for your target audience. Searching for a Pittsburgh SEO company to help you improve your website’s ranking? Contact the experts at Fido SEO today!