SEO Mistakes to Avoid: Common Pitfalls That Can Harm Your Rankings

 

Online visibility has become imperative for enterprises, and many businesses in Pittsburgh are using SEO to climb atop SERPs. However, what if we tell you that you have been doing SEO all wrong? Although SEO is a well-known technique to maximize outreach and get the most out of digital marketing efforts, most businesses miss search engine opportunities due to common SEO mistakes. You can avoid these mistakes by working with a professional SEO company in Pittsburgh, but in case you are wondering what these mistakes are here, here’s a list. Read on to spot the common SEO blunders now!

 

#1 Keyword stuffing

Keyword stuffing means using excessive keywords on a webpage to manipulate its ranking in search results. This technique used to work in the early days of SEO, but now Google hates it. Now, Google's algorithm penalizes websites that engage in keyword stuffing. Instead of using keywords in every other sentence, focus on creating high-quality content relevant to your target audience. Also, work with a professional firm for local SEO in Pittsburgh to find out what keywords are ranking best, so that you can get the most out of your SEO efforts. 

 

#2 Poor quality content

Content runs the show in SEO. However, some businesses create poor-quality content just for the sake of improving their ranking. Search engines prioritize user experience and if you create mediocre content just for stuffing keywords, your rankings are going to fall through the floor. Google's algorithm is designed to identify and rank high-quality content that provides value to users. To avoid this mistake, create unique, informative, and engaging content your audience can relate to. Also, conduct a free SEO site audit with a reputed agency for SEO in Pittsburgh, PA to find out how your content is doing. 

 

#3 Ignoring On-Page SEO

On-page SEO refers to optimizing individual web pages to improve their ranking on SERPs. It involves optimizing title tags, meta descriptions, headers, and other on-page elements. Ignoring on-page SEO can harm your site ranking. Ensure your website's on-page elements are optimized for search engines if you want to get results with on-page SEO.

 

#4 Neglecting Mobile Optimization

Mobile optimization is critical in today's smartphone-driven era. More than half of all website traffic comes from mobile devices, so neglecting mobile optimization can harm your website's ranking. Google also favors websites with a mobile-friendly algorithm. Therefore, ensure that your website is optimized for mobile devices with professional SEO agencies.

 

#5 Ignoring Local and Technical SEO

Would you spend more than a minute on a webpage if it takes forever to load? Well, you wouldn’t, and so won’t your website visitors. Google loves enriching user experiences. Thus, if your website buffers and is slow, bounce rates will surely increase. Optimize your page with technical SEO and use tools like Google's PageSpeed Insights to identify and fix page speed issues. Also, if you are a brick-and-mortar business, optimize your page for local search by including your business address, phone number, and other relevant information. Use long-tail keywords in the content and work with SEO experts to rank higher on GMB listings. 

 

The bottom line

If you want to get more leads and sales for your business, you have to do so much more than avoid these errors. For instance, for brands that want global outreach, collaborating with a national SEO agency is crucial. Find out what’s right for your business, schedule an appointment with SEO consultants, and find a package that works in favour of your business.