If you have a business, and you are marketing online, SEO is the lifeblood of your digital outreach. There’s no way your website can rank on major SERPs without Search Engine Optimization services. Every SEO expert jots down an optimization blueprint with different techniques in mind. Depending on the marketing objectives and target audience, techniques such as local and national SEO services come into the big picture. However, technical SEO is imperative.
Even when you are doing a thorough site audit to analyze website performance, considering technical SEO is a vital step in ensuring that your website is optimized for search engines. Technical SEO refers to the behind-the-scenes elements of a website that impact its outreach in search engine results pages (SERPs). Auditing your site for technical SEO can be overwhelming, but with the right tools and resources and help from a professional SEO company in Pittsburgh, a technical SEO audit can be a relatively straightforward process.
The Importance of a Technical SEO
Audit
A technical SEO site auditing is a comprehensive evaluation of your website's technical elements, including its architecture, coding, and content management system. The goal of a technical SEO audit is to identify any technical issues impacting your website's overall ranking in SERPs. By conducting a technical SEO audit, you can identify opportunities for improvement and make the necessary changes to optimize your website for search engines.
According to a study by Search Engine Land, technical SEO issues are the primary cause of poor website visibility and ranking in search engine results pages. Thus, website owners must conduct regular technical SEO audits to ensure their website is optimized for search engines.
Key Components of a Technical SEO
Audit
A comprehensive technical SEO audit
should include the following components:
- Website Architecture: This refers to the structure of your website and how pages
are organized and linked together. Search engines can easily crawl
websites and index webpages if a site is well-structured.
- Coding: The
coding of your website can impact the user experience and your site’s
performance. A technical SEO audit should include a review of your
website's HTML code, CSS, and JavaScript.
- Content Management System (CMS): The CMS you use to manage your website can have a significant
impact on how search engines index your website. Your thorough site should
include a review of your CMS to ensure it is optimized for search engines.
- Mobile Optimization: With the rise of mobile devices, websites must be optimized
for mobile devices. The site audit must also define the review of your
website's mobile optimization, including its responsive design, URL
structure, and page speed.
- External Links: External links pointing to your website can impact your website's credibility and authority. Your technical SEO audit should include a review of your website's external links to ensure they are high-quality and relevant.
The bottom line
While you are analyzing the technical
SEO elements of your site, don’t miss other factors that might have a
substantial impact on components like local SEO in
Pittsburgh. SEO trends are volatile as search
engine algorithms evolve dynamically. Instead of adopting the DIY approach, opt
for professional help, and make your SEO strategy full-proof.
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