Technical SEO 101: A Comprehensive Site Auditing

 

If you have a business, and you are marketing online, SEO is the lifeblood of your digital outreach. There’s no way your website can rank on major SERPs without Search Engine Optimization services. Every SEO expert jots down an optimization blueprint with different techniques in mind. Depending on the marketing objectives and target audience, techniques such as local and national SEO services come into the big picture. However, technical SEO is imperative. 

Even when you are doing a thorough site audit to analyze website performance, considering technical SEO is a vital step in ensuring that your website is optimized for search engines. Technical SEO refers to the behind-the-scenes elements of a website that impact its outreach in search engine results pages (SERPs). Auditing your site for technical SEO can be overwhelming, but with the right tools and resources and help from a professional SEO company in Pittsburgh, a technical SEO audit can be a relatively straightforward process. 

The Importance of a Technical SEO Audit

A technical SEO site auditing is a comprehensive evaluation of your website's technical elements, including its architecture, coding, and content management system. The goal of a technical SEO audit is to identify any technical issues impacting your website's overall ranking in SERPs. By conducting a technical SEO audit, you can identify opportunities for improvement and make the necessary changes to optimize your website for search engines. 

According to a study by Search Engine Land, technical SEO issues are the primary cause of poor website visibility and ranking in search engine results pages. Thus, website owners must conduct regular technical SEO audits to ensure their website is optimized for search engines. 

Key Components of a Technical SEO Audit

A comprehensive technical SEO audit should include the following components:

• Website Architecture: This refers to the structure of your website and how pages are organized and linked together. Search engines can easily crawl websites and index webpages if a site is well-structured.
• Coding: The coding of your website can impact the user experience and your site’s performance. A technical SEO audit should include a review of your website's HTML code, CSS, and JavaScript.

• Content Management System (CMS): The CMS you use to manage your website can have a significant impact on how search engines index your website. Your thorough site should include a review of your CMS to ensure it is optimized for search engines.
• Mobile Optimization: With the rise of mobile devices, websites must be optimized for mobile devices. The site audit must also define the review of your website's mobile optimization, including its responsive design, URL structure, and page speed.
• External Links: External links pointing to your website can impact your website's credibility and authority. Your technical SEO audit should include a review of your website's external links to ensure they are high-quality and relevant. 

The bottom line

While you are analyzing the technical SEO elements of your site, don’t miss other factors that might have a substantial impact on components like local SEO in Pittsburgh. SEO trends are volatile as search engine algorithms evolve dynamically. Instead of adopting the DIY approach, opt for professional help, and make your SEO strategy full-proof.

The Future of Keyword Targeting and Search Intent

 

The world of search engine optimization (SEO) is constantly evolving, and as technology continues to advance, so does how SEO experts in Pittsburgh optimize websites for search engines. One aspect of SEO that has changed significantly over the years is keyword targeting. In the past, the focus was solely on ranking for specific keywords, but today, the emphasis has shifted to understanding search intent.

 

The Significance of Search Intent

Search intent refers to the reason why someone is searching for a particular term or phrase. It can be informational, navigational, transactional, or commercial.

 

For example, if someone searches for "best restaurants in New York," their intent is likely informational. On the other hand, if someone searches for "book a table at a restaurant in New York," their intent is transactional. Understanding search intent is crucial because it allows national SEO experts and marketers to create content that not only matches the keywords used in the search but also provides value to the user.

 

According to a study conducted by Google, 70% of search queries have commercial intent, meaning people are looking to buy a product or service. As such, marketers must focus on creating content that caters to this type of search intent, as it can significantly impact the bottom line.

 

Keyword Targeting in the Age of Artificial Intelligence

Artificial intelligence (AI) has revolutionized the way search engines process and understand language. Google's RankBrain is an AI algorithm that helps to better understand user search queries by recognizing patterns in how people search. This means that search engines are now better able to understand the context and meaning behind search queries, which has changed the way we target keywords.

 

Gone are the days when you could stuff a page with keywords and expect it to rank well. With AI algorithms like RankBrain, search engines can now recognize when content is being written for search engines rather than for users. As a result, it is becoming increasingly important for marketers to focus on creating high-quality, user-friendly content that satisfies user search intent.

 

The Impact of Natural Language Processing on Keyword Targeting

Natural language processing (NLP) is a branch of AI that deals with the interaction between computers and humans using natural language. With NLP, search engines can now understand and process human language much more effectively, which has led to a change in the way we target keywords.

 

For example, in the past, marketers would target specific keywords like "best restaurants in New York." However, now with NLP, search engines can understand the context behind these keywords, allowing marketers to target long-tail phrases like "where can I find the best restaurants in New York." This has resulted in a more natural, conversational style of writing that is better suited to the way people search.

 

It’s a wrap! 

Marketers can stay ahead of the curve and continue to drive traffic and conversions to their websites with an amalgamation of cutting-edge global and local SEO solutions. The demand for interactive, data-oriented, and relevant high-quality content is skyrocketing now more than ever for both B2C and B2B SEO agencies.

 

Need more insights on how you can drive more ROI with intent-based content? Reach out to the search engine optimization consultants at Fido SEO now!