Website Audit: Know the Different Types

 

Want to drive more traffic to your website and enhance your conversion rates? No doubt, search engine optimizing services is the first thing that will come to your mind. However, there is something equally important to SEO. Wondering what it is? Well, it is a website audit. 

A website audit is all about assessing and examining your website to determine its current performance and health. It can help highlight the weak areas of your site and enable you to make the necessary improvements. As a result, increasing the performance of your website and ranking high on search engines becomes easy. 

When it comes to SEO site auditing, there are several types of website audits. Here are the important types that you must know. Let's dive in! 

·         Website Content Audit

Content is known as the king for a reason. Without relevant and engaging content, it's tough to retain visitors to your site. Website content audit allows you to evaluate the state of your content and analyze its performance. It will help you identify the keywords used and determine any potential gaps in the content. Moreover, it enables you to deliver high-value content to your target audience.

 

• Technical Website Audit

As the name suggests, the technical website audit focuses on the technical aspects of the site. It includes all the factors impacting visibility, accessibility, crawlability, and indexing. It may not focus on the aspects directly visible to the users. However, it can have a great impact on the performance of your website. A technical audit can analyze factors like URL structure, broken links, website safety, page errors, site accessibility, and backlink profiles. It also evaluates the sitemap issues, loading speed, and canonical errors.

 

• Local SEO Audit

When your business is targeting a local audience, a local SEO audit can be beneficial. The audit of local SEO in Pittsburgh ensures that your website consists of the relevant keywords to attract your local audience. It also checks whether your phone number and address are easily searchable or not. Moreover, it also helps in figuring out if people can easily contact you or not. Assessing all these factors can help in enhancing your reach to local customers.

 

• Competitor Analysis Audit

Do you operate in a highly competitive market? If yes, a competitor analysis audit is a must. It allows you to compare the performance of your website with the top rivals in the industry. It helps you in capturing the strategies employed by your competitors to rank high on the Google search engine. From competitive keywords to backlinks, it can provide you with information about everything. As a result, you can identify what works for your site and what doesn't. Ultimately, you can optimize your website and enhance its performance. 

Conclusion

These are some of the top website audits that you must perform. It will not only help you enhance your website performance but also boosts your traffic. Are you in search of a Pittsburgh SEO company? Fido SEO can be the perfect option for you. Whether you want a website audit or national SEO services, professional experts can help.