Website Audit: Know the Different Types

 

Want to drive more traffic to your website and enhance your conversion rates? No doubt, search engine optimizing services is the first thing that will come to your mind. However, there is something equally important to SEO. Wondering what it is? Well, it is a website audit. 

A website audit is all about assessing and examining your website to determine its current performance and health. It can help highlight the weak areas of your site and enable you to make the necessary improvements. As a result, increasing the performance of your website and ranking high on search engines becomes easy. 

When it comes to SEO site auditing, there are several types of website audits. Here are the important types that you must know. Let's dive in! 

·         Website Content Audit

Content is known as the king for a reason. Without relevant and engaging content, it's tough to retain visitors to your site. Website content audit allows you to evaluate the state of your content and analyze its performance. It will help you identify the keywords used and determine any potential gaps in the content. Moreover, it enables you to deliver high-value content to your target audience.

 

• Technical Website Audit

As the name suggests, the technical website audit focuses on the technical aspects of the site. It includes all the factors impacting visibility, accessibility, crawlability, and indexing. It may not focus on the aspects directly visible to the users. However, it can have a great impact on the performance of your website. A technical audit can analyze factors like URL structure, broken links, website safety, page errors, site accessibility, and backlink profiles. It also evaluates the sitemap issues, loading speed, and canonical errors.

 

• Local SEO Audit

When your business is targeting a local audience, a local SEO audit can be beneficial. The audit of local SEO in Pittsburgh ensures that your website consists of the relevant keywords to attract your local audience. It also checks whether your phone number and address are easily searchable or not. Moreover, it also helps in figuring out if people can easily contact you or not. Assessing all these factors can help in enhancing your reach to local customers.

 

• Competitor Analysis Audit

Do you operate in a highly competitive market? If yes, a competitor analysis audit is a must. It allows you to compare the performance of your website with the top rivals in the industry. It helps you in capturing the strategies employed by your competitors to rank high on the Google search engine. From competitive keywords to backlinks, it can provide you with information about everything. As a result, you can identify what works for your site and what doesn't. Ultimately, you can optimize your website and enhance its performance. 

Conclusion

These are some of the top website audits that you must perform. It will not only help you enhance your website performance but also boosts your traffic. Are you in search of a Pittsburgh SEO company? Fido SEO can be the perfect option for you. Whether you want a website audit or national SEO services, professional experts can help.

Leverage the Best Strategies and Boost Your National SEO Rankings

Want to make your brand global and increase your revenues? If yes, you must think of collaborating with national SEO experts. In simple words, national SEO refers to the process of optimizing your website to achieve higher rankings on the search engine. It is vital for businesses that are striving for a nationwide reach. In this blog, you will get to explore the top strategies to boost national SEO rankings. Let's take a look! 

Benefits of National SEO

Are you wondering about the benefits of availing of national SEO? Well, in that case, here are the benefits you must know.

• Greater awareness and credibility of your brand
• Increased organic traffic for your website
• More sales and revenue
• Better social media presence 

Strategies to Enhance National SEO Rankings

Now that you know the benefits, it is time to get an idea about the top national SEO strategies. 

·         Set Achievable Goals

When you want to optimize your website for national SEO, the first thing to do is to set achievable goals. Setting unrealistic goals will not only demotivate your team but also limit you from obtaining the desired outcomes. If you think of getting high rankings nationally, it may not be realistic. So, try to set achievable national SEO goals that will provide you with an optimistic feel right from the beginning.

 

• Conduct Keyword Research

Keyword research is not just a part of local SEO solutions but is also vital for national SEO. Carry out in-depth keyword research to gain insights into what your target audience is looking for. List down all the long-tail and broad keywords. The broad keywords may lead to organic searches. However, the competition is likely to be quite high. On the other hand, the long-tail keywords are less competitive. But they have fewer searches. An ideal strategy is to add both keyword types to your content to drive more traffic.

 

• Create an SEO-friendly Website

At the core of national SEO is an SEO-friendly website. Adding valuable content and graphics isn't enough to make your website noticeable globally. Instead, you need to design your website keeping all the SEO aspects in mind. 

Start with having an optimized architecture. Make sure to have a planned URL structure that allows the visitors to easily find what they are looking for. Next, ensure that the keywords are added in the title tags, meta descriptions, header tags, and content. Optimize the speed of your website and make sure it loads within seconds. Finally, design a website that is mobile-friendly.

 

• Have a Solid Backlink Strategy

When you work with a search engine optimization consultant, they will recommend you to build a strong backlink strategy. To get quality links, you can connect with bloggers and journalists who may be willing to link to your website. When it comes to getting backlinks, make sure to adhere to the rules of Google. 

Conclusion

By now, you must be aware about the strategies to boost your national SEO efforts. It is time to partner with a B2B SEO agency. Are you looking for an SEO expert in Pittsburgh? Fido SEO can be the best option for all your national SEO service needs.