Fixing the Most Common SEO Mistakes with Site Audit

Remember those days, when search engines were freshly invented and were as gullible as anything? Well, long gone are those days, and now search engines are becoming more intelligent every day. With the inception of AI-generated content and SEO experts deploying more inconspicuous black hat practices, search engines are rolling out dynamic algorithms for creating genuinely enriching user experiences. 

Well, you might be on the right lane with manually created high-quality content and white-hat SEO techniques, but if you still see your SEO rankings not soaring higher after ages, it’s time for a free SEO site audit. SEO in Pittsburgh, PA, is competitive as the competition is fierce. However, if you want to jot down and execute a seamless, high-performing SEO strategy, here are some issues that SEO site audits can unearth!

 

Poor On-Page Optimization

An audit can uncover issues, such as missing title tags, meta descriptions, header tags, and alt tags. To fix on-page optimization hiccups, ensure optimized web pages with relevant title tags, meta descriptions, header tags, and alt tags. Also, ensure your website's content is relevant, high-quality, and easy to read.

 

Slow Website Speed

Website speed is a crucial factor in determining your search engine rankings. A slow-loading invariably and implicitly leads to higher bounce rates and frustrated users. An audit can uncover issues with the website's speed, such as large image sizes, excessive plugins, and poor coding practices. To speed up your website, optimize your website's images, remove unnecessary plugins, and refine your site's code with a professional SEO company in Pittsburgh.

(Source: https://bloggingwizard.com/page-load-time-statistics/ )

 

Duplicate Content

Duplicate content can harm your SEO rankings, but it is more common than you think. A study by Raven found that around 29% of web pages have duplicate content.

(Source: https://neilpatel.com/blog/myths-about-duplicate-content/)

An audit can uncover instances of duplicate content, such as identical product descriptions or blog posts. If you want to avoid internal or external plagiarism on your website, ensure your content is unique and relevant. You can also use canonical tags to tell search engines which version of the content to index. Along with duplicate content, you can also work with an agency for national or local SEO in Pittsburgh to conduct a site audit for broken links and fix them properly.

 

Poor Mobile Responsiveness

With more than half of all internet traffic coming from mobile devices, making your site mobile-friendly has become imperative. An audit can uncover issues with mobile responsiveness, such as slow loading times or unoptimized content. Work with SEO experts to optimize your website's content for mobile devices and ensure it loads quickly on mobile devices.

 

Missing XML Sitemap

An XML sitemap helps search engines crawl your website's pages and understand their hierarchy. An audit can uncover missing XML sitemaps and you can submit an XML sitemap to search engines so they can crawl and index your website better.

 

The bottom line

Along with these roadblocks, an SEO Audit can also help you with fixing problems related to local optimization. A site audit can help uncover issues with local optimization such as missing Google My Business listings or inconsistent NAP (name, address, phone number) information across the web, so you can have consistent business information across all citation sources and web directories. Searching for a local or national SEO Agency for a thorough site audit? Reach out to the professionals at Fido SEO now!

Why Content is Still the King in SEO?

There’s a well-known adage in the digital marketing landscape that’s been around for years: “Content is king.” This phrase circulates the marketing sphere for all the good reasons because search engines like Google constantly update their algorithm for enriching user experiences, and whenever they do, content is their priority. SEO experts in Pittsburgh suggest creating high-quality, relevant, and informative content to improve search engine rankings because users scour the web for unique and relatable content. The content marketing statistics are running the digital marketing landscape, and according to Statista, the figures are only going to skyrocket till 2026 and beyond. If you are still wondering how content is vital in national or local search engine optimization services, here are the benefits of investing in a structured content strategy.

Source: https://www.statista.com/statistics/527554/content-marketing-revenue/

Search engines reward high-quality content:

Search engines like Google strive with the primary goal of providing users with the best possible search experience. To do this Search engines prioritize websites that offer high-quality, valuable content. Google has even stated that content is among the top three ranking factors. Websites with thin or low-quality content are unlikely to rank well in search results, while sites with informative and engaging content are more likely to appear at the top of search engine results pages (SERPs).

 

Content helps establish authority:

When you create high-quality content that provides value to your audience, you establish yourself as an authority in your industry. This builds trust with your audience, and it signals to search engines that your site is a reliable source of information. Over time, this can help improve your domain authority, and as your domain authority grows, your pages will rank higher in search results.

 

Content attracts links and social shares:

Did you know, according to CMI, content marketing can generate three times as many leads as any traditional outbound marketing technique while costing a mere 62% of the conventional marketing methods? 

 

(Source: https://contentmarketinginstitute.com/articles/stats-invest-content-marketing/#:~:text=Content%20marketing%20generates%20over%20three,it%20also%20generates%20more%20leads.&text=Outbound%20marketing%20is%20the%20old%20way%20of%20doing%20business)

 

Links and social shares are important ranking factors in SEO. When other sites link to your content, it signals to search engines that your content is valuable and worth sharing. According to the leading search engine optimization consultants, it can improve your search engine ranking, as well as drive traffic to your site.

 

Content keeps users on your site:

When you use fine, high-quality content with long-tail keywords specifying certain demographics, it doesn’t just attract more foot traffic to your business with local search engine optimization services, it can also retain users on your site for longer. When users find valuable info on your website, they will stay and spend more time reading. This can reduce your site’s bounce rate, and your brand can convert visitors into well-paying customers who respect your brand authority. 

 

Conclusion

According to a recent post by Ryan Robinson reports, the average reader spends around 37 seconds reading a blog. (Source: https://www.ryrob.com/do-people-still-read-blogs/)

Search engines understand this as well. When you understand the significance of content in your digital marketing campaign, ensure to go for a professional B2C or B2B SEO agency to create crisp, snackable, and relevant content that can impact the buying decisions of your target audience positively.