The Step-by-Step Guide to Conducting an SEO Audit

 

Want to get higher rankings on Google? In that case, you would definitely opt for professional search engine optimization services. However, to get an exact idea about the opportunities for improvement of your site's search performance, conducting an SEO audit is vital. If you have decided to perform an SEO audit, it is important to know the steps involved. This blog will allow you to explore a step-by-step guide to conducting an SEO audit.  

·         Evaluate the Mobile-friendliness of Your Website

The professionals of national or local SEO in Pittsburgh will suggest you to first check whether your site is mobile-friendly or not. Today, most of the searches are done through mobile devices. If your site isn't optimized for mobile devices, you are likely to lose the opportunity to drive more traffic and reach out to your target audience. So, you need to ensure that your site is able to function effectively on all mobile devices.

 

• Check the Site's Speed

When you want to drive more organic traffic, site speed matters a lot. If your site doesn't load within 5 to 10 seconds, your visitors are likely to leave the page. As a result, the bounce rate increases. That is why checking the site speed during the SEO audit is important. To increase your site speed, you may optimize and reduce the image sizes, reduce redirects, and more.

 

• Identify Opportunities for Link Building

Link building is an important part of local and national SEO services. During an SEO audit, the expert professionals offer effective recommendations for building both external and internal links. An ideal internal link building strategy is to include at least one or two internal links to your website content. However, make sure to add only those links that are relevant to the topic. For external links, you need to look for resource lists that can feature your content and then link to your site.

 

• Fix Broken Links

Broken links are one of the main reasons for poor user experience and can really hurt your SEO. That is why it is important to identify and fix the broken links during the SEO audit. One of the best ways to fix the broken links issue is to make the page real again. In other words, you will have to recreate the page. However, in case the page had information relating to a product you no longer offer, it is better to delete the entire page.

 

• Focus on the Improvements of Your Site Structure

Site structure is crucial from the SEO point of view. If you have a complex site structure, navigating through the pages can be difficult for the visitors and will affect your SEO significantly. So, it is important to simplify the structure and remove duplicate links for better ranking. 

Conclusion

Conducting a free SEO site audit can enable you to identify potential flaws and fix them to improve your site's performance on Google. Are you looking for a reputed SEO company in Pittsburgh? If yes, Fido SEO is the ideal option. Connect with the experts and get an SEO audit for your website.

Top Questions You Must Ask Your SEO Consultant

 

SEO plays a pivotal role in increasing the rankings of your website on the search engine result page. While it may seem to be exciting, it can be daunting at times. That is why companies consider hiring a search engine optimization consultant to enhance their online presence and gain an edge in the industry. However, finding the right consultant is again tough. To make your task easy, we have compiled the top questions to ask your SEO consultant.  

·         How long have you been in the SEO industry? 

Whether you are looking for a local SEO expert in Pittsburgh or national SEO experts, knowing their experience is important. Try to consider the SEO experts who have been in the industry for years. Such professionals are likely to have knowledge and understanding of key aspects of SEO.  

Moreover, as they have worked with several clients before, they can offer you better assistance to improve your rankings on the search engine. They also have an idea of the latest trends in the industry to deliver top-notch SEO services to clients.

 

• Can you provide a list of clients you have worked with?

After the experience, you must ask the SEO consultant to share with you the list of their clients. The reputed consultants are open to sharing a complete list of former and current clients. A look at the references can help you evaluate the services offered by the consultant better. It will provide you with an idea of the type of clients they have handled and the industries they specialize in. It is wise to choose a consultant who has relevant experience of working on SEO campaigns in your industry.

 

• What SEO services can you provide?

SEO covers a lot of aspects. So, it is vital to ask your consultant about the global and local search engine optimization services they offer. Make sure the professionals offer you comprehensive SEO services, from keyword research to link building and page optimization. Once you are clear with the services provided, you also need to understand the expertise in each of them.

 

• How do you improve the search engine rankings of the websites?

This question will enable you to understand the SEO work of the consultants in detail. It can provide you with insights into the SEO strategies and techniques leveraged by the experts. Most SEO professionals start by reviewing your websites to identify potential problems. After proper evaluation, they can recommend you the best ways to overcome the issues and improve search engine rankings. 

 

• How do you measure and evaluate the success of SEO campaigns?

Make sure to work with consultants who have expertise in using SEO tools to track improvements and measure the success of the efforts. It will enable you to monitor the SEO campaign closely, improve rankings, and drive more traffic to your website. 

Conclusion

Now that you know the important questions to ask, hiring the right SEO consultant will be easy. Are you looking for a genuine B2B SEO agency? In that case, Fido SEO can be the best choice.